Episode 3 - Analyse This

Programming Tutorial - “Money Maker” + “Analyse This”

• Third Party/External Libraries (JAR Files)

• Source Code: Ads And Analytics

  • http://www.codinggreenrobots.com/downloads/open-source-projects/AdsAndAnalytics.zip

• AdMob - http://www.admob.com/

  • Sign up for an account, it’s FREE!

  • Create a new site/app in the publisher dashboard

  • Follow the instructions and download the JAR file used to implement the ads

  • You will also need your Publisher ID

  • Follow the impementation instructrions here: http://code.google.com/mobile/ads/docs/android/fundamentals.html

    • You may also just follow the code in AdsAndAnalytics available under the Downloads section of the CGR Website.

• Flurry Analytics - http://www.flurry.com/

  • Sign up for an account, it’s also FREE!

  • Create a new application

  • Follow the instructions and download the files it gives to you

    • Included in the files are the library, implementation instructions, and your Flurry API Key

  • Implement the analytics as explained in the instructions or refer to AdsAndAnalytics available under the Downloads section of the CGR Website.

Analytics:

1. Amount of new users is great for knowing whether current marketing techniques are working.

2. Error Reporting, Flurry will let you know if an error occured while it was in use and what type of an error it was, but it won’t give you any other details, so be sure to watch for large amounts of errors.

3. User Map, knowing where your users live is useful in many ways, especially if you were considering making your application available in more languages.

4. Technical, Flurry will tell you what type of devices and firmware versions are accessing your application, which for Android is extremely useful. Maybe a different device configuration is using your application, maybe you should check that your app runs properly on that type of device. Maybe tablets are using your app, maybe you should consider making a tablet version of your app.

Design Tutorial - “Sexy Ads Make Sexy Money”:

Designing mobile ads for your application is just as important as selecting the right types of ads and where to display them. Here are some tips to consider when developing your mobile ad strategies.

1) Always put the user in control

• Skip buttons are mandatory

• Add exclusive content - movies, games, tv shows

• Allow the user to “interact” with your ad

• Design HTML5 or Flash ads with multimedia to engage your users

2) Design for the mobile space not the desktop

• You have access to GPS - get the users location to display relevant data

• Smaller area to work with - use that space effectively

• Develop configurations screens where users can build/design products (cars)

• Instead of “more screens”  use overlays & context menus for more content

3) Watch your load times for bigger ads

• Network speeds are key - are they in Edge, 3G, 4G?

• Consider your runtimes - Adobe Flash 10.2 - only runs on +2.2 Froyo

• Optimize your graphics for mobile - PNG , small JPG

• Preload data and content - use % or progress bars

• Use your real estate effectively - menus, buttons, colors

4) Provide Value & clear Call to Actions

• Offer product discounts or coupons - free music or apps

• Allow users to send gifts or mobile coupons to friends

• Provide details about local info - store locations - howto videos

• Design the Call to Action button large and colorful

• Enable ways for users to submit feedback about the app/products

5) Testing & Optimizing your Ads

• Test the ads for bugs - touch areas - go through the UI extensively

• Track where the user exits your ad - (more in Analytics)

• Create multiple ad formats and sizes - change what doesn’t work

• Remember there are multiple resolutions and densities on Android

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